Burton-Fuller Management in Richmond, VA
Overview
Burton-Fuller Management, based in Richmond, provides executive coaching, team development, leadership development, and succession planning to support organizational growth and change. Since 1987 its consultants have partnered with leaders one-on-one and in teams, applying The Birkman Method to assess strengths and motivations, serving clients in sectors as diverse as financial services, healthcare, manufacturing, law, and NCAA athletics.
Specialties & expertise
Approaches they mention
- The Birkman MethodBehavior and interests assessment. What’s this? →
Credentials & programs
Named programs
Methodologies & assessments
Also works as
Frequently asked questions
What does Burton-Fuller Management specialize in?
Burton-Fuller Management lists executive coaching, team development, leadership development and succession planning. The questions below explain these areas in plain terms — every listed area comes from the provider’s own site or profile.
What is executive coaching?
Executive coaching is a one-on-one development partnership that helps a leader sharpen decision-making, communication, and presence. The coach works with the executive on specific goals — leading teams, navigating change, or stepping into a larger role — through structured conversations and feedback.
What does an executive coach do?
An executive coach helps a leader see blind spots, set measurable goals, and build the skills and habits to reach them. Engagements usually run over several months and focus on the real situations the leader faces at work.
What is team coaching, and how does it differ from team building?
Team coaching works with an intact team over time on how it actually operates — decisions, conflict, accountability. Team building is usually a shorter event aimed at trust and connection. Group coaching is different again: individuals with similar goals coached together for shared learning and lower cost. The formats get conflated, so ask which one is on offer.
What is leadership development?
Leadership development builds the skills of managers and leaders across a company — through coaching, training programs, assessments, and structured feedback. Where executive coaching is usually one leader working one-on-one, leadership development often spans a whole team or leadership tier. Its real test is behavior change on the job, not workshop attendance.
What does an HR or people & culture consultant do?
An HR consultant advises on hiring, retention, org design, compliance, and the systems that help a team perform — expertise growing companies rarely have in-house. Succession planning is the forward-looking piece: who is ready for the key roles before the vacancy happens, ownership transitions included.
What is a fractional CFO, and when do you need finance help?
A fractional CFO brings CFO-level expertise — cash flow, forecasting, profitability, capital — part-time, without the full-time cost. The usual trigger: finances have outgrown bookkeeping but not yet justified a hire. Bookkeeping records the past; a CFO-level advisor shapes the decisions ahead.
What does a healthcare focus mean?
The provider specializes in medical organizations — practices, hospitals, or health companies — where regulation, insurance reimbursement, and clinical operations shape every business decision.
What does a manufacturing focus mean?
The provider works with companies that make physical products, where challenges center on production efficiency, supply chains, equipment, quality control, and skilled-labor workforce issues.
What is the Birkman assessment?
The Birkman Method is a personality assessment measuring interests, everyday behavior, and underlying needs, often used in coaching to explain workplace behavior and stress reactions.
How do I choose an executive or leadership coach?
Look for relevant experience with leaders at your level, a clear process, and references you can check. Most coaches offer an introductory conversation so you can gauge fit before committing.