Open Eye — Strategy in Richmond, VA
Overview
Open Eye is a Richmond collective of management consultants offering strategy and consulting, operations, leadership coaching, fractional CFO support, and digital development including SEO. Positioned as change management experts, the firm assembles tailored teams of experts to help small-to-medium businesses and nonprofit organizations navigate growth and transformation.
Specialties & expertise
Credentials & programs
Named programs
Frequently asked questions
What does Open Eye specialize in?
Open Eye lists strategy & consulting, operations, leadership coaching, fractional CFO and SEO. The questions below explain these areas in plain terms — every listed area comes from the provider’s own site or profile.
What is the difference between coaching and consulting?
A consultant diagnoses a problem and recommends — often implements — a solution; a coach develops you and your team to make better decisions and execute consistently. Consulting buys expertise; coaching builds capability. Many providers offer both, so check which mode an engagement actually is before you compare prices.Coaching vs consulting vs mentoring →
What does an operations consultant do?
An operations consultant focuses on how the work gets done — processes, systems, and execution. Where a strategy consultant asks what the business should do next, operations work makes the current engine run better: throughput, quality, cost, and the handoffs in between.
Is an executive coach the same as a leadership coach?
The two overlap heavily. "Executive coach" usually emphasizes one-on-one work with senior leaders; "leadership coach" can also cover developing managers and teams at any level. Compare individual providers by their stated focus and evidence rather than the label alone.
What is a fractional CFO, and when do you need finance help?
A fractional CFO brings CFO-level expertise — cash flow, forecasting, profitability, capital — part-time, without the full-time cost. The usual trigger: finances have outgrown bookkeeping but not yet justified a hire. Bookkeeping records the past; a CFO-level advisor shapes the decisions ahead.
What does a marketing consultant do?
A marketing consultant assesses your market and current efforts, sets a strategy, and helps you execute across positioning, channels, and campaigns. The useful test: they should tie recommendations to results you can measure — leads, pipeline, revenue — not activity alone.
What does a nonprofit focus mean?
It means the provider works with mission-driven organizations, where funding models, boards, grant cycles, and volunteer dynamics differ from for-profit business. Useful if your challenges involve donors, program outcomes, or nonprofit governance.
What is executive coaching?
Executive coaching is a one-on-one development partnership that helps a leader sharpen decision-making, communication, and presence. The coach works with the executive on specific goals — leading teams, navigating change, or stepping into a larger role — through structured conversations and feedback.
What does an executive coach do?
An executive coach helps a leader see blind spots, set measurable goals, and build the skills and habits to reach them. Engagements usually run over several months and focus on the real situations the leader faces at work.
How do I choose an executive or leadership coach?
Look for relevant experience with leaders at your level, a clear process, and references you can check. Most coaches offer an introductory conversation so you can gauge fit before committing.