Research & Marketing Strategies, Inc. (RMS) in Baldwinsville, NY
Overview
Research & Marketing Strategies, Inc. (RMS) is a full-service market research and healthcare consulting firm in Baldwinsville, New York offering CAHPS surveys, focus groups, employee surveys, and satisfaction surveys. The firm serves clients across healthcare, banking, credit unions, education, government, manufacturing, and nonprofit sectors.
Specialties & expertise
Credentials & programs
Certifications
Named programs
Methodologies & assessments
Frequently asked questions
What does Research & Marketing Strategies, Inc. (RMS) specialize in?
Research & Marketing Strategies, Inc. (RMS) lists market research, healthcare consulting, patient satisfaction surveys, focus groups, employee surveys and customer satisfaction surveys. The questions below explain these areas in plain terms — every listed area comes from the provider’s own site or profile.
What does a marketing consultant do?
A marketing consultant assesses your market and current efforts, sets a strategy, and helps you execute across positioning, channels, and campaigns. The useful test: they should tie recommendations to results you can measure — leads, pipeline, revenue — not activity alone.
What is the difference between coaching and consulting?
A consultant diagnoses a problem and recommends — often implements — a solution; a coach develops you and your team to make better decisions and execute consistently. Consulting buys expertise; coaching builds capability. Many providers offer both, so check which mode an engagement actually is before you compare prices.Coaching vs consulting vs mentoring →
What are patient satisfaction surveys?
These are structured surveys measuring how patients experience a healthcare practice — access, communication, care quality. Providers design and run them because results affect reputation, retention, and in some cases reimbursement.
What are focus groups?
Focus groups are moderated discussions with small groups of customers or target buyers, used to gather opinions on products, messaging, or ideas before a business commits to them.
What are employee surveys?
Structured questionnaires measuring how employees feel about their work, management, and workplace. Professionally run surveys protect anonymity and turn raw sentiment into specific, prioritized actions.
What are customer satisfaction surveys?
Structured questionnaires that ask customers how happy they are with your product or service. Providers design, run, and analyze them so the results are unbiased and actionable.
What does a healthcare focus mean?
The provider specializes in medical organizations — practices, hospitals, or health companies — where regulation, insurance reimbursement, and clinical operations shape every business decision.
What does a banking focus mean?
The provider works with banks and lenders, or on bank-related issues like securing financing — a heavily regulated sector with its own compliance, risk, and relationship dynamics.
What does a credit unions focus mean?
The provider works with credit unions — member-owned financial cooperatives — where nonprofit structure, member governance, and specific regulators differ from banks.
What does an education focus mean?
The provider works with schools, colleges, training organizations, or education businesses, where enrollment, accreditation, curriculum, and academic culture drive decisions.
What does a government focus mean?
The provider works with public-sector agencies or companies that sell to them, where procurement rules, budget cycles, and accountability requirements differ sharply from the private sector.
What does a manufacturing focus mean?
The provider works with companies that make physical products, where challenges center on production efficiency, supply chains, equipment, quality control, and skilled-labor workforce issues.
What is an HR consultant?
An HR consultant advises businesses on people and culture — hiring, retention, org design, compliance, and the systems that help a team perform.
What does an HR consultant do?
An HR consultant helps with policies, hiring and onboarding, performance and compensation, and culture, bringing expertise that small and growing companies often do not have in-house.
When does a business need HR help?
Commonly when headcount is growing, turnover or culture problems appear, or the company needs to put real HR systems and compliance in place.
Reputation
Sourced from Google4.2 across 5 Google reviews. Ratings come from this provider's Google Business Profile — sourced from Google, not self-reported.