The Tarrance Group in Alexandria, VA
Overview
The Tarrance Group is a research and polling firm in Alexandria that has specialized in Republican survey research since 1977, serving political campaigns, issue advocacy, and corporate and public affairs clients. The firm translates public opinion into actionable strategy, applying the same methodological rigor across campaign, advocacy, and corporate engagements.
Specialties & expertise
Frequently asked questions
What does The Tarrance Group specialize in?
The Tarrance Group lists research and polling, political campaigns, issue advocacy and corporate & public affairs. The questions below explain these areas in plain terms — every listed area comes from the provider’s own site or profile.
What is research and polling?
Research and polling is measuring opinions and behavior through structured surveys — of voters, customers, members, or the public. It's common in political work, advocacy, and any decision that depends on knowing what a population thinks.
What does a political campaigns focus mean?
The provider works with candidates and campaign organizations — strategy, fundraising, messaging, or operations — a niche with compressed timelines and election-law constraints.
What is issue advocacy?
Issue advocacy is campaigning to shape public opinion or policy on a specific issue — through communications, coalitions, and outreach — without backing particular candidates. Organizations use it to influence legislation affecting them.
What is corporate & public affairs?
Managing a company's relationships with government, regulators, media, and the public—including policy engagement and reputation. Relevant when your business is affected by legislation or public opinion.
What is a business coach?
A business coach helps owners and operators set goals, stay accountable, and improve how they run and grow their business. Where a consultant advises on what to do, a coach helps you build the clarity and habits to do it.
What does a business coach do?
A business coach works with you on priorities like growth, leadership, sales, and operations through regular sessions, goal-setting, and accountability tailored to your business.
How is a business coach different from a consultant?
A consultant typically diagnoses a problem and recommends or implements a solution; a coach develops you and your team to make better decisions and execute consistently over time. Many providers offer both.
Reputation
Sourced from Google2.3 across 6 Google reviews. Ratings come from this provider's Google Business Profile — sourced from Google, not self-reported.